New York University 4 credits Business & Organizational Studies
From aspiring director refining their cinematic worlds to visionary chefs crafting novel dishes, creativity permeates everywhere, continuously reshaping industries. This course delves into the intricate facets of creativity, its evaluation, and the underlying mechanisms that drive both soaring success and imbalanced distributions within creative sectors. In this course, students will endeavor to understand the diverse interpretations of creativity, its valuation, and the interplay of factors, such as market dynamics, networks, strategies, entrepreneurship, and technology. Open to all students with an interest in studying creativity and creative industries, offering contemporary insights into these subjects in management and organization, sociology, and entrepreneurship. The course unfolds in two phases: firstly, mastering theoretical foundations and analytical tools, followed by industry-specific topics and applications in domains like arts, fashion, music, cuisine, film and TV series, and NFTs. Students culminate their journey by contemplating the evolution of creativity in the age of big data and AI. Prerequisites: Sophomore standing or higher.
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