DeVry University 3 credits Business
Students in this course research, develop and write comprehensive business plans for corporate business development initiatives. Coursework addresses exploring business opportunities; analyzing markets; assessing competitors; and designing strategic marketing, operational and financial plans that align with corporate goals. Emphasis is placed on creating clear, persuasive and realistic plans that communicate projects’ strategic value and feasibility to internal stakeholders, executives and potential partners. Prerequisites: BUSN115 Introduction to Business and Technology.
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