Drexel University 4 credits BUSN
This course introduces behavioral research thinking. The course will provide an overview of applied behavioral research methodologies, including experimental, quasi-experimental, and survey research techniques. Students will learn the advantages of each methodology and when to apply it. Students will also be introduced to measurement theory, validity, reliability, and how to conduct research ethically. There will be detailed discussions on the data and how it was collected as well as hands-on demonstrations of the statistical methodologies that were applied. Students will learn what the statistical assumptions are, what the parameters mean, and how to practically interpret the results.
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