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BUSML 8252

Marketing Models

The Ohio State University 2-4 credits Business Administration: Marketing & Logistics

Course Description

A study of recent model-based research in the marketing literature; emphasis on the strengths and weaknesses of various modeling approaches in specific problem areas and evaluation of model-based research. Prereq: Doct standing in BusAdm, or permission of instructor. Not open to students with credit for 951. Repeatable to a maximum of 8 cr hrs or 4 completions. This course is progress graded.

Code
BUSML 8252
Credits
2-4
Subject
Business Administration: Marketing & Logistics

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