The Ohio State University 3 credits Business Administration: Marketing & Logistics
This course is designed to explore the important role of branding in the marketing process. It will cover key elements that go into developing, managing and maintaining a powerful brand. Prereq: 4201, 4202, and BusMHR 2292, or equiv. 4258 eCommerce Digital Advertising U 1Β½ Students will learn about retailer advertising networks such as those of Wal-Mart, Target, and Lowe's via Amazon's retail business platform including sponsored ads, display ads, OTT, and audio ads. They will apply this knowledge to a 'real-life' client project and deliver a recommendation presentation. Students will also complete analysis-based assignments and Amazon's certification in advertising. Prereq: 3250. Prereq or concur: 4232 or 4233.
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