The Ohio State University 1.5 credit Business Administration: Marketing & Logistics
This case course focuses on strategic planning examining how environmental factors affect long-term marketing strategies, how firms adapt to opportunities and threats in dynamic environments and how to assess development of competitive advantages. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv. Not open to students with credit for 752.
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