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BUS4036

Marketing Research

Capella University 6 credits BUS

Course Description

Students evaluate marketing research and examine the tools and techniques used to conduct real-world marketing research applicable to a variety of business situations. Students analyze a potential market, conduct marketing research using both primary and secondary data, and interpret the results. Students also explore ways to apply marketing research results to managerial decision making and identify prominent marketing research trends, such as the increased use of the Internet and other forms of technology. Prerequisite(s): BUS2030 or BUS3030.

Code
BUS4036
Credits
6
Subject
BUS

Programs That Include This Course

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