Capella University 6 credits BUS
Students analyze the similarities and differences between public relations and marketing and differentiate between a target audience and a target market. Students examine the interactions of public relations and its associated stakeholders, including current and new customers; shareholders; the media; financial and industry analysts; and other parts of the enterprise, such as senior management and marketing, finance, and human resources departments. Students also examine the function of public relations in non-corporate environments. Prerequisite(s): BUS2030 or BUS3030.
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