Capella University 6 credits BUS
Students in this course examine the integrated and interrelated factors involved in e-marketing, including sourcing and sales. Throughout the course, students gain an understanding of how to most effectively use e-marketing and e-business approaches to manage strategy, operations, supply chains, logistics, online customer profiling, and the sales cycle. Building on this knowledge, students prepare a sourcing, marketing, and sales plan for an enterprise. Prerequisite(s): BUS2030 or BUS3030.
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