Excelsior University 3 credits Business
n this course, students will explore the principles of consumer behavior by reviewing topics about consumer motivation, perception, learning, attitude, and information processing. Additionally, students will discover the impacts of life-style, demographics, social class/culture, groups, leaders, family, and diverse/global environments on consumer behavior. Students will examine consumer behavior from a marketing strategy perspective to successfully develop products and services that will fulfill the wants and needs of individuals in the marketplace. Students will look at the factors influencing acquisition and consumption of products and services.
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