Intellectual Property Strategy

Course Description

Concepts and techniques of strategic management are examined and applied to relevant cases involving the management of intellectual property as applied to a wide range of industries and innovations. From targeted genomic medications based on new nanotechnologies to the Harry Potter series, the monetization of the creative output of scientists, artists, designers, writers, publishers, product designers, directors and so on all involve the use of one or more forms of intellectual property. The course will begin with a brief overview/review of some principals of management strategy. There will then be a survey of the types of intellectual property, and some of the laws that support exclusivity in intellectual property rights. Students will explore the use and importance of intellectual property rights by companies and individual innovators in building and sustaining a competitive advantage, as well as strategies used to realize the highest value from intellectual property. 3 credits Prerequisite: MBA 501 Grading Letter graded (A, A-, B+, etc.)

Code

BUS 567

Credits

3

Subject

BUS

Programs That Include This Course

• Master's Master of Business Administration