Stony Brook University 3 credits BUS
A capstone course for students in the Marketing Specialization in which students apply a wide range of marketing principles to address problems different companies face in areas such as channel distribution, pricing, new product development, communication, promotions, strategic marketing alliances, positioning, and target marketing. 3 credits Prerequisite: BUS 348 ; U4 standing; BUS 358 for BUS majors; one of the following for PSY majors: AMS 102 , ECO 320 , POL 201 , PSY 201 or SOC 202 .
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