Stony Brook University 3 credits BUS
This course focuses on the necessary concepts and principles of retailing involved in making retail and wholesale decisions. The course looks at retailing from both a consumer perspective (e.g., why does a consumer shop a particular retail outlet?) and a business-to-business perspective (e.q., how does the retailer decide which supplier to use?) Additionally, the course examines the various methods of retailing (e.q./ bricks and mortar, bricks and clicks) and how these methods have evolved and will evolve in the future. The content of the course is useful for students interested in working in the retail industry, as well as for students interested in working for companies that interface with retailers such as manufacturers of consumer products or for students with a general management or entrepreneurial interest. 3 credits Prerequisite: BUS Major Advisory Preq: BUS 348 or BUS 349
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