Stony Brook University 3 credits BUS
Stages and processes involved in developing an integrated marketing communications campaign. A range of marketing activities, including a situation analysis of the company, competition, and business environment, communications audit of a brand and its competitors, budgetary considerations, creative strategy and media planning will be covered. Apply learning to a team project that will walk through various stages of developing an integrated marketing communications campaign. 3 credits Prerequisite: BUS major or PSY major with a marketing concentration; U3 or U4 standing. Pre- or corequisite: BUS 348
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