Johns Hopkins University 2 credits MBA
This experiential course is the first part of a two-part series that will provide a hands-on, data-driven experience for students to develop a product or service that has the potential to improve healthcare for patients around the world. In this first part, students will learn how to explore unmet needs in the industry by connecting with leading experts in the field, doing background research and conducting interviews. Students will identify problems that have potential to result in significant opportunities and will learn how to translate these problems into need statements. Students will learn how to screen needs with a deep-dive into the problem through primary and secondary research, understanding existing solutions and competitors, a stakeholder analysis and a detailed market analysis through customer segmentation and discovery. Students will apply principles of ideation, design thinking and user-centered design to develop the winning concepts and develop a prototype that can be tested for commercialization in the second part of the course. Corequisite(s): Corequisite-BU.920.812
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