Johns Hopkins University 2 credits Marketing
While developing new products and services is vital to the growth to any company, it is also one of the most risky business decisions. This course examines the strategies and processes used by leading companies for successful new product development. Identifying consumers’ pain points is the starting point. Practical techniques were introduced to navigate the processes of ideation, market analysis, new product development, and commercialization. Real-world examples were presented to showcase the applications of these concepts and techniques.
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