Johns Hopkins University 2 credits Marketing
Pricing is one of the most important and least-understood business decisions. This course aims to equip students with proven concepts, techniques, and frameworks for assessing and formulating pricing strategies. The objective is to prepare students for addressing strategic and tactical pricing issues and identifying profit-boosting changes in pricing practices across a range of professional contexts β as product/service managers, business unit managers, management consultants, entrepreneurs and M&A advisors. Prerequisite(s): (BU.410.620 OR BU.911.610 OR BU.920.605) AND (BU.510.601 OR BU.914.610 OR BU.920.621 OR PH.140.611 OR PH.140.621)
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