University of Maryland Global Campus 3 credits BMGT
Prerequisites: BMGT 835, BMGT 840, and BMGT 845. An applied, creative study of the transformation of data into compelling strategic narratives. The goal is to synthesize quantitative insight and qualitative context into stories that influence action and trust. Activities include designing visual, written, and multimedia products that connect evidence, emotion, and ethics. Discussion covers cognitive framing, visualization design, AI-assisted narrative composition, and stakeholder engagement across digital platforms.
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