University of Maryland Global Campus 3 credits BMGT
An applied study of how managers use data to guide strategic decisions in complex organizational environments. The goal is to interpret performance outcomes, assess markets, and evaluate strategic options using analytical reasoning. Topics include descriptive and predictive analytics, performance measurement, forecasting and scenario evaluation, market and customer insights, visualization and executive communication, and ethical data practices. Activities emphasize synthesizing real-world data, forming evidence-based recommendations, and communicating insights to stakeholders to support leadership decision-making.
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