DeVry University 3 credits Business Intelligence and Analytics Management
This course helps advance students’ understanding of concepts and tools used to measure, analyze and optimize digital performance in business and organizational contexts. Students explore web, social media and digital marketing performance metrics, as well as operational and customer engagement data. Emphasis is placed on how artificial intelligence (AI) enhances metric tracking, reporting and interpretation through methods and tools such as predictive analytics, machine learning models and automated dashboards. Students leverage AI-driven insights to improve decision-making, optimize strategies and create measurable value in digital environments. Prerequisites: BIAM305 Managerial and Ethical Applications of AI and Analytics.
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