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BAX 372T.26

Data Analytics for Marketing

The University of Texas at Austin 3 credits Business Analytics

Course Description

Introduction to making more effective marketing decisions through the use of data. Examine sources, collecting and cleansing methods, conducting analyses, and presenting of data. Use real-world data and applications from a variety of industries. Only one of the following may be counted: Business Analytics 372 (Topic 9), 372T (Topic 26), Marketing 354 (Topic 26), 372 (Topic 23).

Code
BAX 372T.26
Credits
3
Subject
Business Analytics

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