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BADM 538

Res Sem in Consumer Behavior

University of Illinois Urbana-Champaign 4 credits Business Administration

Course Description

Advanced doctoral level seminar which critically examines the relevance of behavioral and social constructs for generating consumer behavior theories. It specifically discusses the need for, and procedures with which to modify behavioral/social processes. May be repeated in separate terms to a maximum of 12 hours, if topics vary. Prerequisite: Ph.D. standing in BADM or consent of instructor.

Code
BADM 538
Credits
4
Subject
Business Administration

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