University of Illinois Urbana-Champaign 4 credits Business Administration
Introduces the core principles and real-world applications of marketing analytics. Topics include data acquisition, visualization, text analysis, predictive modeling, machine learning, and causal analysis. Emphasizing practical experience, students will explore areas like retailing, social media, digital platforms, and data privacy while working on “mini cases” using tools like R and python. Designed to address the complexities of modern, data-driven marketing, this course equips students with the skills needed for today’s dynamic technology landscape. 4 graduate hours. No professional credit.
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