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BADM 531

Survey Methods in Mkt Res

University of Illinois Urbana-Champaign 4 credits Business Administration

Course Description

Analysis of survey methods in marketing with emphasis on sample design, data collection, and data processing; an advanced course in the methods required to design, implement, and evaluate a research project. Same as SOC 576.

Code
BADM 531
Credits
4
Subject
Business Administration

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