Business Intelligence

Course Description

Business intelligence encompasses the IT tools for exploring, analyzing, integrating, and reporting business data for fact-based, intelligent decision making. This course primarily investigates methods and tools for exploring and analyzing large amounts of business data, also called "Big Data". Learning methods emphasize active learning in the application of methods and tools to real data and the presentation of the results. Students will be exposed to a variety of methods for analyzing both structured and unstructured data and they will work with business data sets to understand the value that can be extracted from large data sets. They will also learn how to classify and associate data to discover business rules that can be used to support decision making. The course will also cover methods to analyze social media information and tools that can facilitate such analysis and discovery. Students will work with data from real social networks to gain an appreciation of how value can be obtained from such networks. Finally, they will learn about techniques for visualizing, presenting, and communicating information in a useful way, e.g. through dashboards and with other technologies on various platforms. Upon successful completion of this course, students will have: - acquired the tools and techniques of data cleaning and preparation, data mining, and data visualization - become competent in analyzing both structured and unstructured data - developed an understanding of, and an appreciation for, the complexities of mining unstructured data such as text data including documents, web pages, emails, etc. - developed an understanding of social networks as well as mobile and location-based analytics

Code

BA 841

Credits

3

Subject

BA