Strategic Management

Course Description

Strategic Management (BA 4102) is the last required core class in the Fox undergraduate curriculum, culminating the BBA program learning experience. This course introduces the student to the role of the "strategic manager," who is concerned with an organization's challenges and opportunities, and responsible for its overall long-term success. The primary goal of the course is to provide students with the critical thinking skills necessary to function as a strategic manager. The course uses a "tying-it-together" approach providing students with challenges of strategic analysis, formulation, and implementation within the context of the single-business / single market firm, as well as the multi-business / multi-market firm. While the point of view of the decision-maker is that of the top management team (who must be concerned with more than a single functional area), the skills and knowledge developed in this course are relevant to those who head business units, as well as the staff people and consultants who work with the top managers. Just as top managers must integrate and apply the knowledge and competencies from the functional areas across the organization, so too must students integrate and apply the knowledge accumulated from their functional major courses, such as marketing, human resource management, operations, accounting and finance. Whatever your position in an organization, you are likely to be more effective if you understand your organization's strategy and your place in it.

Code

BA 4102

Credits

3

Subject

BA