The University of Alabama 1-3 credit APR
This course builds on the previous semester's strategic foundation and guides students through the execution of an advertising or public relations campaign. Students transform the strategic brief into creative concepts, public relations and/or media plans, and a competition-ready presentation while working in an agency-style team environment. Depending on the competition, students may also implement tactics and evaluate results, all while meeting professional, non-negotiable deadlines. Enrollment is restricted to students selected for competition teams and requires instructor permission.
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