The University of Alabama 3 credits APR
This class will cover the principles used to brand various entities and the importance of strong imagery within these efforts. The class will incorporate case studies, a history of branded imagery and the use of imaging software such as Adobe Express and Illustrator. Emphasis will be placed upon the importance of mass communication as a means to effectively brand an organization, product, person or service, the ability to develop images that will translate brand-appropriate characteristics and the presentation of ideas in written, visual and oral form.
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