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APR 436

Viral Communication

The University of Alabama 3 credits APR

Course Description

Have you ever wondered why some things become popular while others don't? This course explains fundamental ideas and factors related to how to make things more persuasive and viral. This course combines theory and practical application. In this course, students will learn how to make your ideas stick by examining the science behind making your ideas stick, increasing their influence, generating word of mouth and harnessing the power of social networks to get your products, ideas and services to catch on.

Code
APR 436
Credits
3
Subject
APR

Programs That Include This Course

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