The University of Alabama 3 credits APR
Content marketing has recently become one of the most popular and effective digital marketing strategies. And with the rise of video marketing, podcasting, and mobile design, content now takes many different forms. At the intersection of development, creativity, and marketing, content marketing is an art that requires an understanding of many different disciplines. In this class, students will get a crash course on the most common forms of content creation as well as the methods to drive website traffic and subsequent new business. Marketing principles such as inbound marketing, positioning, segmentation, social media marketing, and email marketing will also be discussed. This is an "agency" style class, where the students will be responsible for creating unique content on deadline for the University of Alabama Twitch channel. The class will be broken into fields of interest working to promote independently but delivering an overall branded message.
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