The University of Alabama 3 credits APR
Students will work as part of a creative team in this workshop course to develop professional-level advertising campaigns for inclusion in their creative portfolios. They will create work to compete in a minimum of one national or international creative competition. The work completed in this class will reflect a mastery of strategic and conceptual thinking. Each creative team's work is prepared and evaluated according to the highest industry standards and reviewed by a jury of creative professionals at an end-of-semester critique. Students are also further advised regarding job search strategies and personal branding.
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