The University of Alabama 3 credits APR
This course will introduce students to the fundamental theories and strategies at work in the dynamic interaction between advertisers and consumers. Students will examine the advertising theories that shape the industry, how practitioners strategically use them in various media institutions, and how they guide and affect our lives as consumers. Students will also identify media institutions that are of particular personal interest within the context of advertising and apply the knowledge gained accordingly. Such an approach will help prepare students for future studies of or practical experiences with these institutions and with advertising more broadly.
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