Abraham Baldwin Agricultural College 3 credits AGCM
This course is designed to provide students with specific steps and tasks to introduce them to developing a plan that utilizes elements of the marketing mix, a consistent theme, and carefully developed strategies and tactics in order to achieve a communications or marketing objective. Students will discover principles, procedures and methods in public relations and marketing. Prerequisite(s): COMM 3850 or AECO 1150 with a minimum grade of C.
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