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ADV 422

Advanced Copywriting: Creating Experiences

Michigan State University 3 credits Advertising

Course Description

Continued development of aesthetic and technical copywriting skills to develop ads and multi-media campaigns that solve advertising problems; emphasis on creating relevant audience experiences and self-critiquing. Prerequisite: ADV 322 or approval of department.

Code
ADV 422
Credits
3
Subject
Advertising

Programs That Include This Course

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