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ADV 4204

Advanced Advertising Creativity

University of South Florida 3 credits ADV

Course Description

Focused on producing advertising messages, the curriculum integrates: ethics, branding, consumer insight, message strategy, concepting, persuasion, copywriting, design, and presentations. Students learn to execute effective advertising messages. Prerequisite: ADV 3101 (min grade C)

Code
ADV 4204
Credits
3
Subject
ADV

Programs That Include This Course

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