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ADV 420

Public Relations Campaigns

University of Illinois Urbana-Champaign 3 credits Advertising

Course Description

Provides students with hands-on experience in developing public relations campaigns. Students will work in teams to create campaigns for real businesses or organizations, gaining skills in client meetings, developing strategies and tactics, and delivering a campaign presentation. Campaign development involves research, planning, execution, and evaluation. 3 undergraduate hours. No graduate credit. Credit is not given toward graduation for: Credit is not given toward graduation for ADV 420 and ADV 490, section PRC from Fall 2025. Prerequisite: ADV 310 and ADV 350.

Code
ADV 420
Credits
3
Subject
Advertising

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