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ADV 382

Quantitative and Qualitative Research

The University of Texas at Austin 3 credits Advertising

Course Description

An introduction to advertising research designs and procedures. Advertising 380J (Topic: Quantitatv and Qualitatv Rsch) and 382 may not both be counted. Three lecture hours a week for one semester. Pre/Corequisites: Graduate standing.

Code
ADV 382
Credits
3
Subject
Advertising

Programs That Include This Course

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