The University of Texas at Austin 3 credits Advertising
Explore a brief history and a contemporary look at social issues in advertising and public relations in New York. Discuss corporate and social responsibility, social issues in personal and influencer branding, strategic communication for advancing social change, and crisis communication spanning the contexts of organizational and global crises. Examine how social issues come to bear on advertising and PR in specific industries that are an integral part of the New York market, including healthcare, fashion, non-profits, and finance. Advertising 378 (Topic: Social Issues-UTNY) and 378 (Topic 47) may not both be counted.
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