University of South Florida 3 credits ADV
Focusing on the creative process, students will combine words and images to craft persuasive advertising messages to engage consumers where they are in terms of demographics, psychographics, and in their relation to the brand, product, service, or cause being promoted. Designed to align with contemporary advertising association (ANA, AAF, AEF) growth trends related to brand, creativity, and media. Prerequisite: ADV 3008 (min grade C) AND PUR 3000 (min grade C)
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