Northern Arizona University 3 credits ADV
This class equips students with the concepts and hands-on experience needed for planning, analyzing, and selecting media to advertise goods and services to specific target audiences, using both traditional methods and new techniques like programmatic ads. It covers media buying through TV, radio, print, social network services, YouTube, and more. The course also prepares students to earn certifications such as Google Ads Search Certification and Google Ads Display Certification. Letter grade only.
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