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ADV 309

Advanced Advertising Development

Northern Arizona University 3 credits ADV

Course Description

This course will help students understand how excellent ads are created and give them experience developing ads for a variety of platforms. Students learn how the four key areas of advertising agencies (research, media selection, account management, and creative) work together to create successful ad campaigns. Students enhance skills gained in STR 307 in InDesign, Photoshop, Illustrator, and emerging technologies. They refine and expand abilities to identify and address a clearly defined target audience and identify appropriate media channels for reaching target audiences. Letter grade only.

Code
ADV 309
Credits
3
Subject
ADV

Programs That Include This Course

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