Temple University 3 credits ADV
This course offers art direction track students an exploration of basic typography. Topics covered include typographic history, specification and recognition of existing typefaces, typographical style, and letterform design covering both print and digital applications. Students will learn through a combination of homework assignments, projects, and class critiques. The primary objective is to master basic typographic principles and apply them in the appropriate context through both hand done and digital executions. It is suggested, but not required, that students take ADV 3052 Art Direction I: Concept and Layout prior to enrolling in this course, as an understanding of concept and layout is expected.
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