University of Kentucky 3 credits Arts Administration
A successful organization will have a beautiful and creative online presence through the digital realms of blogging, eNewsletters, and website design. In AAD 260: Digital Design for Arts Administrators II, students will explore topics such as branding, marketing, color theory, and digital analytics. Specifically, students will learn the process of designing, building and maintaining a website that meets an organization’s needs. The course will also examine the legal, philosophical, societal and technological issues relevant to delivering information in the 21st century. Prereq: Completion of AAD 250, CIS/WRD 111 or CIS/WRD 112.
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