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22:630:691

Marketing Technology

Rutgers University 3 credits Marketing

Course Description

This course scans the technology landscape that supports Data Analytics. Data Storage platforms: Cloud, Data Warehouse Data Lake; Data Fabrics, including role of tools like Domino, role of NLP (Natural Language Processing) and NLG in Analytics, COTS (commercial off the shelf). Course can get into developing ‘intelligent systems’ that take data and predictive and prescriptive analytics. And get into new emerging areas like Blockchain and NFTs. Students don’t have to understand the technology but get a good understanding of the role, application and outcome Also, associated ethical issues, including data privacy, are discussed. Prerequisite: Marketing Management (22:630:550 (FT) / 22:630:586 (PT))

Code
22:630:691
Credits
3
Subject
Marketing

Programs That Include This Course

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