Rutgers University 3 credits Marketing
Customer Relationship Management (CRM) offers significant opportunities for organizations to successfully implement strategies, practices, and technologies aimed at winning, managing, and retaining customers profitably and, as a result, strengthening the organization’s competitive position. This course is designed to introduce students to both CRM fundamentals and the utilization of technology in managing customers. Through lectures, scholarly articles, case readings, and class discussions, students will gain an understanding of the key factors that impact CRM success.
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