Rutgers University 3 credits Marketing
Introduces concepts and methods used for coordinating strategy formulation and the identification and evaluation of new product opportunities; planning and organizing the process of development; testing new products and new markets; and commercialization. Special emphasis is given to issues related to supply chain, marketing, and R&D. Text, cases, guest speakers. Please note that you may not take this course and Pharmaceutical Product Management (22:630:618). Prerequisite: Marketing Management (22:630:550 (FT)/22:630:586 (PT)).
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