University of Kentucky College of Communication and Information 21 courses
The Integrated Strategic Communication major offers students professional preparation for careers in the allied areas of advertising, public relations, and direct response communication. Through course work, students develop conceptual command of these allied areas and also build expertise in one area through the PATH option they select. The major stresses a strategic approach to communication initiatives and is designed to build analytical and critical thinking skills as well as writing and presentation skills. ISC graduates enjoy highly diverse career destinations. Agencies specializing in advertising, public relations, and direct response along with the media and communication technology industries, corporations, nonprofit organizations, and regulatory/consumer protection agencies need employees who have the skills developed by the ISC graduate. ISC students are encouraged to expand their course work with activities unique to the major. The American Advertising Federation and Public Relations Student Society of America chapters offer both leadership and networking opportunities. A dynamic, professionally-oriented intern- 3 ship program insures that students gain hands-on experience with communications, government, or nonprofit agencies or with corporations or the media. Students are also encouraged to work with the Kernel, WRFL and WUKY. Degree Requirements Each student completes the following:
UK Core Requirements
Premajor Requirements
| Code | Course Title | Credits |
|---|---|---|
| PSY 100 | Introduction to Psychology | 4 |
| ISC 161 or ISC 261 | Introduction to Integrated Strategic Communication or Strategic Planning and Writing | 3 |
| STA 210 | Making Sense of Uncertainty: An Introduction to Statistical Reasoning | 3 |
| Total Premajor Requirements | 13 credits | |
Major Requirements
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